Ken Clark, our Executive Vice President, wrote a great article this week for Search Engine Journal titled, How Net Promoter Score (NPS) Can Differentiate Your Search Marketing Agency.
Currently companies looking to hire a search marketing agency are faced with a tough challenge. There are hundreds of agencies out there, and they all seem to be promising the same thing.
Net Promoter Scores is a simple measurement of customer satisfaction used by Fortune 100 companies like Enterprise Rent-A-Car and GE. It is a great way to drive overall company improvements and differentiate yourself from the competition. Implementing it is simple and can be the reason your company reaches that next level.
If you are interested in learning more about NPS you should definitely check out Ken’s article.